How to Build a Successful Trade Show Program



In this course you’ll learn:

  • How to get to “why exhibit”
  • How to see your participation as an investment
  • How to set goals, objectives and KPIs
  • How to measure your participation
  • How to take a strategic and purposeful approach
  • How to make a strategic post-show follow-up
  • How to bring the WOW factor to your exhibit and create a memorable experience.