How to Build a Successful Trade Show Program

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Welcome to my course! Here’s an introduction video to learn more about myself and see what is included in this course.

Lecturer information

My name is Marco Barozzi, I’m the founder and CEO of Expo Consulting, a company servicing the exhibitions and events industry since 1997, located in Bologna, Italy. Nice to meet you!

In this course you’ll learn:

  • How to get to “why exhibit”
  • How to see your participation as an investment
  • How to set goals, objectives and KPIs
  • How to measure your participation
  • How to take a strategic and purposeful approach
  • How to make a strategic post-show follow-up
  • How to bring the WOW factor to your exhibit and create a memorable experience.

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