| Home to many of the world’s most dynamic and fastest-growing economies, Asia is the focus of much international business development. It is also home to an increasingly important trade fair industry. This course will provide an introduction to the market and is designed to help you prepare as you plan to move into Asia exhibitions whether as an event organiser or a B2B marketer wishing to use trade fairs in the region. – Basic market structures – Key players – Key characteristics of different Asian markets Your lecturer for this course is Paul Woodward, a 35 year veteran of exhibitions and B2B media in Asia. |
